Digital Marketing Types
1. Search Engine Optimization (SEO)
SEO is the process of optimizing a website to rank higher on search engines like Google.
On-page SEO (content, keywords, meta tags)
Off-page SEO (backlinks)
Technical SEO (site speed, mobile-friendly)
Example: Ranking a blog on Google for “best digital marketing course”.
2. Search Engine Marketing (SEM) / Pay-Per-Click (PPC)
SEM involves paid advertising on search engines.
Google Ads
Bing Ads
Pay per click campaigns
Example: Paying for ads that appear at the top of Google search results.
3. Social Media Marketing (SMM)
Marketing products or services using social media platforms.
Facebook
Instagram
LinkedIn
Twitter (X)
YouTube
Includes both organic posts and paid ads.